My name is Jenn, and I'm the owner and founder of Demand Dolls Marketing.
My goal is to create a Lehigh Valley marketing agency that focuses on something I feel many consultants overlook: results.
I'm not talking about results based on superficial metrics. Anyone can spray-and-pray email blasts and tell you which subject lines got clicked. You deserve better than that. You deserve to know how these metrics contribute to revenue.
That's exactly what I've been training for and that's exactly what I feel is missing from so many marketing campaigns. Which is a shame, because I'd like to think most businesses want to know how their marketing dollars contribute directly to ROI.
How do I plan to execute this? Well, not knowing is half the fun. But I do know that a fellow marketing friend of mine gave me some good advice: keep it simple!
So for now, I'm only going to focus on my favorite aspects of marketing - lead generation, marketing automation, and web development - and see what happens.
Welcome to my adventure. Enjoy the ride!